Web Glossary

There's nothing like talking to a techy to leave you questioning whether you are both speaking the same language. This web glossary is a handy guide to the common elements of Search Engine Optimisation (SEO), Pay Per Click Advertising, seo web design and this giant virtual space known as the internet.

A is for Affiliate Marketing! Traffic is the web's currency and through affiliate marketing you can make lots of money from using it. A is also for analytics.

B is for Broadband! Broadband internet connections have paved the way for richer, more interactive content on websites - great for users and web designers. Try our new free broadband speed test.

C is for cost per click! Also known as pay per click or ppc advertising it is fundamentally brilliant as you only pay per visit / click through to your website.

D is Design! Hard to define, measure, comminicate and put a value on, but critical for success. Good thing there are so many great designers out there like mmm... Catch22 Marketing?

E is for Email! The 2nd most effective way of reaching customers online. If you would like to know the first feel free to contact us anytime.

F is for Firefox! Mozilla Firefox is arguably the best way to browse the web. It has many brilliant add on features to customise how you surf the web and it's completely free. Download Mozilla Firefox It's also for free site tester - yipee!

G is for Googlewhacking! It's what billions of people do everyday to find what they're looking for online.

H is hosting! every website needs a place to live. So every site needs website hosting. The bigger the site and the more the traffic - the more space you need.

I is for Innovate Design Need help with patents and inventions? Innovate are a great starting point. Check them out for invention help.

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J is for Java! It's the programming language that ebay, amazon and many banking systems run on. See Java training if you're interested.

K is for keyword! It's what we target with our SEO and PPC campaigns and shapes the traffic you get to your site.

L is for links! the common term for hyperlinks, it's what connects the world wide web together. It's also one of the most important factors in determining a site's ranking. L is also for Londondirectory.co.uk

M is for meta tags! Once the most important and now probably the least important part of SEO thanks to Google being way more clever than most people.

N is for navigation! The backbone of successful web design. Keep it simple and you're 90% there.

O is for On-page Optimisation! It refers to seo carried out on the physical aspects of a site such as page titles, the copy, images and links. Check out our website optimisation page for more

P is for Pay Per Click! PPC advertising has changed the way people market their business forever. Incredibly powerful, targetted with fantastic returns on investment compared to traditional advertising.

Q is for query! Or search query in long hand. It's what we type into search engines to find websites.

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R is for Remortgagemyhouse.co.uk! Brand new redesign of a site offering remortgage quotes with lots of tools like mortgage news, mortgage calculators and more. It's also for renewable energy consultants who specialise in small hydro energy projects.

S is for Search Engine Optimisation! A website without SEO is like a car without fuel. Search engine optimisation is increasingly challenging but with greater rewards than ever as more people everyday use the web to find products and services.

T is for Tabbed Browsing! As invented by Mozilla Firefox. It's as essential as the mobile phone for those that live on the web. It's also for tailor-made holidays created by Real Holidays.

U is for UK Small Business Directory. Handy resource for sourcing the little guys... uksmallbusinessdirectory.co.uk

V is for Visitors! What every website wants but find it incredibly hard to get. That's where seo web design and PPC Advertising come in. V is also for Video News Feeds >>>

W is for WYSIWYG! Which stands for 'What You See Is What You Get' Pronounced 'Wizzywig' it describes how web pages get edited exactly the way they will be displayed on the web. Also stands for wealth management from Wealthbriefing.com

X is for XML! Sounds techy and well, it is. It's the language that runs all the news feeds that are flying around the web in the form of RSS feeds. Stands for Extensible Markup Language don't you know.

Y is for Youtube! In October of last year Google dipped into it's pockets for a mere $1.65 billion to buy Youtube. Even more amazing when you consider Youtube didn't actually make any money at the time Google bought it!

Z is for Zeal! A volunteer built web directory bought for $20 million by Looksmart in 1999, which about 3 people in the UK have ever heard of.

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