Pay Per Click Advertising

In a Nutshell: Pay per click ( PPC) advertising offers an incredibly powerful sales and marketing tool to almost any kind of business. It can provide targeted visitors to your site via search terms and keywords you define. It's also immediate, controllable and highly measurable.

Is there a catch? No, but there's no free lunch either. Google and Yahoo have made starting a PPC advertising campaign quick and easy - you could certainly do it yourself or get someone in your company to (Introduction to Adwords Video). The downside to that easy entry level has been the increase in competition in every business sector, placing even more importance on expert PPC advertising help and advice.

Why use Catch22? Google Adwords is far more complicated than is initially obvious, so without our help using Adwords can be like rolling some very expensive dice. We minimise the risk by using consistently proven techniques to help you get the right people clicking through to your site and for less cost. For businesses who want expert Adwords help and personal control can be taught everything in our Google Adwords Master Class.

Key benefits of using Catch22 Marketing:

You'll get much more for your money. Rather nicely we can prove it.
We can help identify profitable gaps in your market place.
We can increase your quality of visitors - reducing time wasters.
You'll get expert advice on how to use PPC with your other marketing.
We'll save you lots of time - the most valued aspect by our clients.

PPC Examples Get a PPC Quote Adwords Training

PPC Advertising Example

Client: TG Ski

Brief: TGSki, like many independent ski companies needed maximum return from a modest marketing budget. The brief was to deliver high quality leads to book up any remaining weeks not taken by returning customers, referrals and consumer events.

Solution: A Google Adwords campaign that stayed away from the ultra competitive generic searches and focused on location based keywords. This was supported with weekly and monthly offers when needed, exploiting one of the key benefits of PPC advertising over traditional marketing.

Result: Year on year success. TG Ski have strong branding to support their product, so when it was combined with highly targeted pay per click advertising it lead to some fantastic results. They now use Adwords as a fundamental part of their marketing mix.

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Introduction to Google Adwords

If you are completely new to the world of Pay-Per-Click advertising this short 3 minute introduction to Google Adwords is an excellent start point before discussing and PPC marketing options. Then you might want to talk to us about setting up a Google Adwords campaign or look at Google Adwords Training.

PPC Examples Get a PPC Quote Adwords Training