PPC Advertising Portfolio

PPC Example 1: Brand Exposure - Product Placement

Client: Brand Exposure

Summary: Brand Exposure are a leading product placement agency but didn't have the online presence to match. They were missing potentially vital enquiries in their growing online market place to their competitors.

Solution: A carefully researched Adwords campaign was needed to exploit the relatively small amount of traffic available in this exclusive niche sector.

Result: If ever these was a case of having to be in the right place at the right time - product placement is surely it. Brand Exposure currently experience excellent exposure on Google for product placement for UK TV and film based searches.

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PPC Example 2: Red Photographic - Photography Agency

Client: Red Photographic

Brief: Red Photographic was a new product from Red Snappers and a brand new approach to supplying photography services to corporate and private clients. They needed to generate sales leads immediately to grow their new brand.

Solution: A Google Adwords campaign that required a lot of market research to get the most out of each photography service they provide. Ad content, direction and keyword selection were very important to drive the right types of enquiries and keep wasted spend to a minimum.

Result: RED's campaign has once again proven the value of expert knowledge and cross sector experience in PPC advertising. They have already established an excellent position which is already generating quality leads for their sales team.

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PPC Example 3: TG Ski - Luxury Skiing Holidays

Client: TG Ski

Brief: TG Ski, like many independent ski companies needed maximum return from a modest marketing budget. The brief was to deliver high quality leads to book up any remaining weeks not taken by returning customers, referrals and consumer events.

Solution: A Google Adwords campaign that stayed away from the ultra competitive generic searches and focused on location based keywords. This was supported with weekly and monthly offers when needed, exploiting one of the key benefits of PPC advertising over traditional marketing channels.

Result: Year on year success. TG Ski have strong branding to support their product, so when it was combined with highly targeted pay per click advertising it lead to some fantastic results. They now use Adwords as a fundamental part of their marketing mix.

Services: PPC, SEO, Online Marketing, Email Marketing,

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Top PPC Competitive Research Tools

These are the best affordable competitive analysis tools, and even some free tools to help you get more out of your PPC advertising campaigns.

• Compete.com Search Analytics - low cost competitive tool showing keywords that send your competitors their traffic.
• HitWise - similar to Compete.com. Excellent search Analytics, but due to the high cost is aimed at businesses with bigpay pay per click send.
• KeyCompete - shows keywords that competitors are buying
• Keyword Spy - similar to KeyCompete
• SEMPhonic - tracks keyword rankings and provides competitive reporting
• SpyFu - shows terms that competitors are buying or ranking for in the organic search results.

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