SEO Portfolio
SEO Example 1: Active Adventures - Activity Holidays

Client: Active Adventures
Brief: Active Adventures had a terrific product in their adventure sport holidays and location in the canary islands, but in search engine optimisation terms they faced a mammoth challenge - namely the online travel sector.
SEO Solution: Taking visitor data from their PPC campaigns and willingness to try lots of ideas with their website we began attacking many different areas - initially on location orientated searches, then targeting the highly competitive traffic heavy searches.
SEO Result: Through constant monitoring, adapting and refining and a huge amount of post build search engine marketing (SEM). As well as page 1 rankings on many of their target searches on all major UK search engines Active reached a peak this year of being placed 1st on Google for 'activity holidays'.
Customer Quote
"Search engines are an ever changing highly complex machine, Catch 22 has helped my company understand the e-marketing needs of the future, been extremely price competitive and soured my website from non-visible to no 4 in google in many competitive search terms e.g. activity holidays. Need I say more!"
C Norsworthy – Active Adventures |
SEO Example 2: Innovate Design - Invention Help

Client: Innovate Design
Brief: Innovate Design did a lot of things well with their site - it was concise, very usable and welcoming to visitors, they just needed more of them!
SEO Solution: Another post-build SEO project we firstly addressed the important on-page SEO elements to focus the site on search terms identified through our keyword research. We then enhanced the site with more images and improved the site flow with better sign posting and internal linking from page to page.
SEO Result: Almost immediate effect. It took just 2 weeks to see the site moving up Google on our target search terms and it now ranks #1 on Google for "invention help". Innovate have to take credit for being open to suggestion and getting involved in the ongoing progress of their SEO campaign - happily they are now reaping the rewards for it.
SEO Example 3: Aventure - Gap Year Company
Client: Africa & Asia Venture
Brief: Aventure had been online for many years and although well established in their sector in schools and colleges, they were practically invisible to their target market online.
SEO Solution: Comprehensive online market research followed by extensive competitor analysis before the post-build optimisation. Due to the strong page rank we immediately targeted many top tier gap year related search terms. .
SEO Result: Aventure currently sit at the top of Google for 'gap year africa' and 'gap year asia' against 45 million search results. After 9 months AV became totally dominant on Yahoo and MSN and now receive an average of 9,500 unique visitors per month.
Customer Quote
"The ever-available, personalised service provided by Catch 22 Marketing and the huge success of the optimisation programme has seen a great increase in visits to our website. Thank you "
David Smith – Africa & Asia Venture |
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