Storytelling. It’s arguably one of the most important facets of marketing. The ability to connect with people, to understand what makes them act and feel the way they do.

So whether you’re a marketer or a business owner learning to market for your business, here are 10 of the most powerful and inspirational speeches to help you conquer your marketing goals.

Why Videos Go Viral – Kevin Allocca

How to Make Choosing Easier – Sheena Iyengar

Decision fatigue. We all experience it at one point or another. But do we realize the implications that it can have on our lives? Sheena Iyengar explores this dilemma, and how understanding what to do about it can drive you to marketing success.

The Fringe Benefits of Failure – J.K. Rowling

Beloved author, J.K. Rowling, discusses how the importance of failure and imagination drove her to fulfill her passion.

Sebastian Wernicke: “Lies, Damned Lies, and Statistics (about TEDTalks)”

A look at the statistical ways to create the best (and worst) TED Talk.

The Clues to a Great Story – Andrew Stanton

Andrew Stanton, writer of Toy Story, Finding Nemo and other adored Disney movies, tells us the “secret sauce” of storytelling, and how to make your work connect with people.

Derek Sivers: “Weird, or Just Different?”

Is what is true actually true, just as what is opposite is also true?

How to Get Your Ideas to Spread – Seth Godin

Can you imagine a world where no one ever invented sliced bread? Just because an idea may start as a failure, doesn’t mean it is.

Paul Bloom’s talk on the Origins of Pleasure

Paul Blooms explores how our response to something can change once we learn the origin.

What Consumers Want – Joseph Pine

Ultimately, consumers care about cost. But can you really put a cost on experience?

The Tribes We Lead – Seth Godin

Seth Godin argues that we all have the power to start a movement and do amazing things.