So, let’s assume you are on board, and want to tackle the competition with content. You just need some ideas to get you started:

1. What are the top five (or 10) questions you answer from prospective clients?

Can you write these up and add them to the site? Use a strong call-to-action so you can continue to help people who have benefited from your knowledge.

2. Case studies

how your product or service solves the problems of your customers. This communicates a solution to a problem and you are looking for people with problems that you have solutions for.

3. Keyword Research

As well as the obvious SEO benefits, keyword research will teach you a lot about your prospects, what they are searching for and how they are searching for it – content ideas will organically grow out of this process.

4. Keep a journal of all questions you get asked

Over the phone, in person and by email and answer these on your website.

5. Brainstorming

simply talking with your staff at all levels of your business will reveal many common questions that can quickly and easily be sculpted into web content. Everyone from the MD to the customer support people have different opinions and all can be valid and useful (ignore the people in the trenches at your peril).

6. Ask your customers what information or help they need

You can do this via email, in person, on the phone or there are several easy to use (and free in some cases) survey tools like survey monkey that make this a simple process.

7. Read what others in your industry are writing

You can respond, you can disagree, or you can put it in your own words.

8. What important business decisions are you thinking about right now?

Most likely others are thinking about those same things, and would love to see how you solved the problem.

Still stuck in a rut? Checkout HubSpot’s blog topic generator.