Step 1: Sign-in to your Google Analytics account

Access Google Analytics

Step 2: Navigate to Admin panel

Using the navigation on the top, select the admin tab.

Step 3: Choose level of access for new user

There are three levels you can add a new user at, with the top one adding the user to all levels below. They are Account, Property, and View. Most likely, if you are reading this tutorial, you should add the person at the Account level. Once you’ve decided on the level of access, select User Management under that level.

Step 4: Add permissions

Now you can add a new user and assign them permissions.

Four permissions are available that you can apply singly or in combination:

• Manage Users

  Can manage account users (add/delete users, assign permissions). Does not include Edit or Collaborate.

• Edit

  Can perform administrative and report-related functions (e.g., add/edit/delete accounts, properties, views, filters, goals, etc., but not manage users), and see report data. Includes Collaborate.

• Collaborate

  Can create personal assets, and share them. Can collaborate on shared assets, for example, edit a dashboard or annotation. Includes Read & Analyze.

• Read & Analyze

  Can see report and configuration data; can manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets, and share them, and see shared assets. Cannot collaborate on shared assets.

To learn more about how to add users on Google Analytics, read Google’s Support page.