Web Design Brief
Gentleman & A Van approached us with a simple brief – “Create a good looking website that will drive the business forward and increase sales.” They had a strong brand identity and were actively marketing their site through Google Adwords and SEO, but their search ranking and website’s conversion rate both had room for improvement.
Result and Response of Redesign
We started (as usual) by reviewing Google Analytics, their competitors, and understanding what set them apart. We then designed a new website on the solid foundation of a clean layout, clear navigation and clear calls-to-action – all centered on what we learned during the discovery phase. In addition, we rewrote the site content and added professional photography. The result was immediate and positive, with the website becoming a case study for the measurable benefits of quality web design and our development process.