Web Design Brief
Back in 2008, we took Clare’s style blog and turned it into a brightly-colored brochure website that helped kickstart her new business. Four years later, the web had evolved and so had her business. Miss Dress needed a dynamic-looking website that really showed off her personal styling services, reduced her Frequently Asked Questions, had a feature-rich blog, looked great on an iPad, and allowed easy online payments.
Result and Response of Redesign
We took a couple of wrong turns first, but eventually we created a design that really hit the mark. Supported with a professional photo shoot, a reworked logo and a rewrite of all the services, we built Clare a fantastic responsive website on WordPress that her loyal fan base just loved. To add to all the compliments, the website has some industry-leading usage statistics, including an “Avg Time on Page” of 2 min 42 secs for the homepage! – showing that users “stick” when they arrive. Also, the website has excellent click-through rates to service pages, solid conversion rates on goal pages, and is supported with steady growth figures for her social media channels since the relaunch.