St. Jude of the Lake

Design Brief

St. Jude of the Lake Catholic School is a well-established and highly-regarded school based in Mahtomedi, MN. They approached us to help modernize their website as part of the larger goal of continued growth to their pre-K through 5th grade program. Their existing site had plenty of good information, but was starting to look dated, lacked a clear site structure, and desperately needed improvements to the overall user experience (UX). It also failed to highlight the things that set them apart, like the unique atmosphere and International Baccalaureate school status.

Education Website Redesign

Through the Planning and Discovery phase, we knew we could improve the site structure and navigation by grouping and signposting content in a more helpful way. We also created clear call-to-action areas that focused on finding relevant information, and arranging a tour of the school to improve conversion rates. We also organized a professional photoshoot to help achieve our final goal of communicating the very special culture and atmosphere of St Jude more effectively.

“Catch 22 Marketing did a fabulous job on our new website for St. Jude of the Lake Catholic School…We appreciated their candor during the initial consultation and for the fresh design of our website.”

The Result

At Catch22, we believe this website is among the top 3 sites we’ve ever built. The feedback from parents and the school board has been fantastic. Designing using “mobile-first design” meant we were able to create an incredible user-friendly experience for smart phone and tablet users with really high attention to detail. Building on WordPress has given St. Jude the control to change content, add events and blog easily; and they now have a website they can confidently promote through all their events and communication channels.