Simple Fixes to Improve Website Conversions [Infographic]
If I were to pick one main goal of a website, I would say that it should be to serve as your #1 employee. It should not only represent your company flawlessly while upholding all brand guidelines, but it should also be able to answer the questions of your customers and act as a ‘tour guide’ to help nurture them into leads, and ultimately, into your most loyal customers.
It sounds simple, but in order to fully nail this concept, it requires a combination of design and user experience skills, as well as inbound marketing knowledge. But if you’re new to these concepts, here are some simple fixes to help improve website conversions for your business that you can do right now.